Welcome to The New Leader, a space where leadership and marketing meet real talk. Here, I go beyond the buzzwords to explore what it truly means to lead with purpose, foster connection, and create change.
From practical strategies to candid reflections on life, career, and fulfillment, this blog is for those who want to lead authentically and make a difference.
The privilege of pedigree
When hiring managers scan a resume, the first thing they see isn’t your skills or your leadership. They see your company names. If you’ve built your career at smaller companies, you start every interview at a deficit.
The resilience tax
This International Women’s Day, I’m not here to celebrate resilience. I’m here to ask: What if women didn’t have to be resilient just to belong?
Leadership Essentials: Confidence
Too many talented people are waiting for permission to lead — when the real work of leadership starts the moment you stop asking.
The cost of taking a stand
When my CEO demanded a scapegoat, I refused. “If he wants a head on a pike, it’ll be mine.” Leadership is about responsibility, not fear.
The junk food playbook
The best product doesn’t always win—the best marketing does. Two brands, two strategies, one clear winner. The difference? Emotion beats logic every time.
Leadership = Influence + Accountability
Leadership isn’t just about influence—it’s about responsibility. My son’s behavior in class set the wrong example, and owning his mistake publicly was the real lesson. The same applies in business.
A leadership power trip
Leadership built on fear isn’t leadership at all. A new federal mandate forcing employees to justify their work—or be considered resigned—is a dangerous precedent. This power-driven approach is creeping into corporate America, too.
More than a label
Job seekers are more than faceless applicants in a broken hiring system. This post exposes how companies reduce talented professionals to labels like "unemployed" or "not a fit"—and why it’s time to change the system, not the people. If hiring managers won’t see us, we will see each other.
Leadership Essentials: Empowerment
Leadership isn’t about titles—it’s about empowerment. True leaders uplift, inspire, and create opportunities for others to thrive. Whether you’re sharing ideas, mentoring, or fostering resilience, leadership is a daily practice of empowering those around you.
The danger of “gut instinct” hiring
Hiring based on gut instinct might feel efficient, but it often leads to biased decision-making, exclusionary hiring, and missed opportunities to bring in the best talent. When leaders prioritize familiarity, personality, or “culture fit” over structured hiring practices, they unintentionally limit diversity and innovation.
Owning my leadership
I thought I was a bold leader—until a leadership assessment told me otherwise. The biggest risk I needed to take wasn’t external, it was internal. I had to stop waiting for permission and start trusting myself. Here’s what I learned about confidence, leadership, and stepping fully into my role.