Welcome to The New Leader, a space where leadership and marketing meet real talk. Here, I go beyond the buzzwords to explore what it truly means to lead with purpose, foster connection, and create change.

From practical strategies to candid reflections on life, career, and fulfillment, this blog is for those who want to lead authentically and make a difference.

Carol A. Tiernan Carol A. Tiernan

The privilege of pedigree

When hiring managers scan a resume, the first thing they see isn’t your skills or your leadership. They see your company names. If you’ve built your career at smaller companies, you start every interview at a deficit.

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Carol A. Tiernan Carol A. Tiernan

The resilience tax

This International Women’s Day, I’m not here to celebrate resilience. I’m here to ask: What if women didn’t have to be resilient just to belong?

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Carol A. Tiernan Carol A. Tiernan

Leadership Essentials: Confidence

Too many talented people are waiting for permission to lead — when the real work of leadership starts the moment you stop asking.

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Carol A. Tiernan Carol A. Tiernan

Flickers

After 15 months of job searching, even the smallest flicker of hope — one email, one human actually reading my resume — feels enormous. This is what job search really looks like now.

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Carol A. Tiernan Carol A. Tiernan

The cost of taking a stand

When my CEO demanded a scapegoat, I refused. “If he wants a head on a pike, it’ll be mine.” Leadership is about responsibility, not fear.

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Carol A. Tiernan Carol A. Tiernan

The junk food playbook

The best product doesn’t always win—the best marketing does. Two brands, two strategies, one clear winner. The difference? Emotion beats logic every time.

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Carol A. Tiernan Carol A. Tiernan

Leadership = Influence + Accountability

Leadership isn’t just about influence—it’s about responsibility. My son’s behavior in class set the wrong example, and owning his mistake publicly was the real lesson. The same applies in business.

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Carol A. Tiernan Carol A. Tiernan

A leadership power trip

Leadership built on fear isn’t leadership at all. A new federal mandate forcing employees to justify their work—or be considered resigned—is a dangerous precedent. This power-driven approach is creeping into corporate America, too.

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Carol A. Tiernan Carol A. Tiernan

More than a label

Job seekers are more than faceless applicants in a broken hiring system. This post exposes how companies reduce talented professionals to labels like "unemployed" or "not a fit"—and why it’s time to change the system, not the people. If hiring managers won’t see us, we will see each other.

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Carol A. Tiernan Carol A. Tiernan

Leadership Essentials: Empowerment

Leadership isn’t about titles—it’s about empowerment. True leaders uplift, inspire, and create opportunities for others to thrive. Whether you’re sharing ideas, mentoring, or fostering resilience, leadership is a daily practice of empowering those around you.

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Carol A. Tiernan Carol A. Tiernan

The danger of “gut instinct” hiring

Hiring based on gut instinct might feel efficient, but it often leads to biased decision-making, exclusionary hiring, and missed opportunities to bring in the best talent. When leaders prioritize familiarity, personality, or “culture fit” over structured hiring practices, they unintentionally limit diversity and innovation.

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Carol A. Tiernan Carol A. Tiernan

Owning my leadership

I thought I was a bold leader—until a leadership assessment told me otherwise. The biggest risk I needed to take wasn’t external, it was internal. I had to stop waiting for permission and start trusting myself. Here’s what I learned about confidence, leadership, and stepping fully into my role.

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