Welcome to The New Leader, a space where leadership and marketing meet real talk. Here, I go beyond the buzzwords to explore what it truly means to lead with purpose, foster connection, and create change.

From practical strategies to candid reflections on life, career, and fulfillment, this blog is for those who want to lead authentically and make a difference.

Carol A. Tiernan Carol A. Tiernan

The end of entitlement

A class action notice reminded me of something I already knew: the old model of leadership—built on entitlement, silence, and assumed loyalty—is breaking down. Employees, customers, and communities are no longer waiting politely for change. They’re organizing. They’re acting. And leaders who ignore that shift are putting their credibility—and their companies—at risk.

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Carol A. Tiernan Carol A. Tiernan

What am I growing?

As a marketer, I've spent decades helping companies grow. But reading Moral Ambition made me stop and ask: what am I growing, and why?

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Carol A. Tiernan Carol A. Tiernan

Rejected by design

You weren’t underqualified. You were invisible to the machine. This week’s Workday lawsuit confirms what job seekers have known all along: we were rejected by design.

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Carol A. Tiernan Carol A. Tiernan

The line in the sand

When people disappear during hard seasons, it changes you. I saw it during cancer. I'm seeing it again during long-term unemployment. This post reflects on how public vulnerability reshapes identity—and how community, even from strangers, can help you hold on to your sense of self.

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Carol A. Tiernan Carol A. Tiernan

Leadership Essentials: Authenticity

My experience with cancer reshaped how I lead. It taught me that empathy, integrity, and resilience aren’t soft skills—they’re essentials. This is why I believe in bringing our whole selves to work, even when it’s hard.

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Carol A. Tiernan Carol A. Tiernan

Bright is not a compliment

I was called “bright” at the end of a 22-minute interview. Not strategic. Not experienced. Not accomplished. Just... bright. This isn’t about hurt feelings. It’s about how language masks power—and how the softest rejections can still carry the loudest messages. Especially for women, especially in leadership.

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Carol A. Tiernan Carol A. Tiernan

Your AI intern lies

AI can supercharge your work—or send you chasing imaginary leads. Here's what happened when a language model handed me a startup that didn’t exist, and what every professional needs to know about hallucinations, prompts, and truth-checking.

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Carol A. Tiernan Carol A. Tiernan

Foundations founders forget

Founders don’t sideline marketing on purpose. But when speed and pressure take over, they build a service function instead of a system. Here’s what gets missed—and what to build instead.

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Carol A. Tiernan Carol A. Tiernan

The insider job market

The hiring market isn’t just competitive—it’s filtered. Before performance is even considered, pedigree decides who gets seen. This post explores the unspoken rules of the insider job market—and what to do if you’re not in it.

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Carol A. Tiernan Carol A. Tiernan

Straight to trash

Today’s hiring systems don’t just miss great candidates—they’re built to exclude them. From automated filters to self-congratulatory “disruptors” who only hire from their networks, we’re long overdue for a reckoning.

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Carol A. Tiernan Carol A. Tiernan

Leadership Essentials: Rest

Rest isn’t a reward for burnout—it’s what allows us to lead well. In this piece, I explore why rest is an essential (and often overlooked) leadership skill and how we can begin to treat it as infrastructure instead of indulgence.

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