Welcome to The New Leader, a space where leadership and marketing meet real talk. Here, I go beyond the buzzwords to explore what it truly means to lead with purpose, foster connection, and create change.
From practical strategies to candid reflections on life, career, and fulfillment, this blog is for those who want to lead authentically and make a difference.
The hidden power of being new
You are never more powerful in a role than in your first 90 days. Here’s how to silence imposter syndrome, build trust, and turn fresh perspective into lasting impact.
The post-experience trap
Experience isn’t baggage. It’s proof of adaptability — the very skill leaders claim to value while dismissing the people who’ve lived it.
The end of entitlement
A class action notice reminded me of something I already knew: the old model of leadership—built on entitlement, silence, and assumed loyalty—is breaking down.
What am I growing?
As a marketer, I've spent decades helping companies grow. But reading Moral Ambition made me stop and ask: what am I growing, and why?
Rejected by design
You weren’t underqualified. You were invisible to the machine. This week’s Workday lawsuit confirms what job seekers have known all along: we were rejected by design.
The line in the sand
When people disappear during hard seasons, it changes you. I saw it during cancer. I'm seeing it again during long-term unemployment. Public vulnerability reshapes identity—and community, even from strangers, can help you hold on to your sense of self.
Leadership Essentials: Authenticity
My experience with cancer reshaped how I lead. It taught me that empathy, integrity, and resilience aren’t soft skills—they’re essentials. This is why I believe in bringing our whole selves to work, even when it’s hard.
Bright is not a compliment
I was called “bright” at the end of a 22-minute interview. Not strategic. Not experienced. Not accomplished. Just... bright. Language masks power—and the softest rejections can still carry the loudest messages.
Your AI intern lies
AI can supercharge your work—or send you chasing imaginary leads. Here's what happened when a language model handed me a startup that didn’t exist, and what every professional needs to know about hallucinations, prompts, and truth-checking.
Foundations founders forget
Founders don’t sideline marketing on purpose. But when speed and pressure take over, they build a service function instead of a system. Here’s what gets missed—and what to build instead.
The insider job market
The hiring market isn’t just competitive—it’s filtered. Before performance is even considered, pedigree decides who gets seen. This post explores the unspoken rules of the insider job market—and what to do if you’re not in it.
Straight to trash
Today’s hiring systems don’t just miss great candidates—they’re built to exclude them. From automated filters to self-congratulatory “disruptors” who only hire from their networks, we’re long overdue for a reckoning.