Welcome to The New Leader, a space where leadership and marketing meet real talk. Here, I go beyond the buzzwords to explore what it truly means to lead with purpose, foster connection, and create change.
From practical strategies to candid reflections on life, career, and fulfillment, this blog is for those who want to lead authentically and make a difference.
How to kill a brand in X steps
Most say Twitter/X’s death is in its final throes. I break down the five BRAND missteps that pushed the platform from trusted to at-risk, including lessons on how leaders can preserve brand trust and authenticity. Or not. It’s a whole new world.
The evolution of leadership
Empathetic leadership is no longer optional—it’s essential. Explore the journey from command-and-control management to vulnerable, human-centered leadership, and discover why empathy is the foundation for creating engaged, resilient teams.
The power of “I don’t know”
As leaders, one of the most powerful things we can do is foster a culture where it’s okay to say, “I don’t know.” When we create environments that encourage vulnerability, we unlock the collective knowledge, skills, and talents of our teams.
Not aspiring to be humble
Why do women still have to apologize for being bold in 2024? Despite progress, women continue to be labeled as 'bossy' or 'emotional' when they show leadership and confidence.