My experience with cancer reshaped how I lead. It taught me that empathy, integrity, and resilience aren’t soft skills—they’re essentials. This is why I believe in bringing our whole selves to work, even when it’s hard.

Founders don’t sideline marketing on purpose. But when speed and pressure take over, they build a service function instead of a system. Here’s what gets missed—and what to build instead.

Severance isn’t just a financial decision—it’s a moral imperative. In times of change, how a company handles layoffs speaks volumes about its values and respect for employees.

Most say Twitter/X’s death is in its final throes. I break down the five BRAND missteps that pushed the platform from trusted to at-risk, including lessons on how leaders can preserve brand trust and authenticity. Or not. It’s a whole new world.

As a marketer and a mother, I’m deeply disturbed—but not surprised—by the revelations in the TikTok lawsuit. It’s time for us to rethink where we invest our time and money, demanding that growth in our industry is driven by empathy and values, not at the cost of our children's well-being.

In the midst of this election season, the job market feels stuck in neutral. As political noise drowns out everything else, companies and individuals are hesitating to make big moves. Here’s a look at why this uncertainty is paralyzing the market and how we can stay focused on building a stable, prosperous future.