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Resume

HELLO, I’M CAROL.

I’m a VP/SVP marketing and growth leader who builds revenue-aligned GTM and demand systems—strategy, operating cadence, and teams that produce measurable pipeline.

Brought in at inflection points (stalled growth, rising CAC, fragmented GTM), I fix the revenue mechanics: attribution and reporting, lifecycle and nurture, campaign operating cadence, and clean handoffs between marketing and sales.

Proven outcomes include 300–600% pipeline growth, 88% SQL conversion, CAC reductions up to 80%, and $25M+ budget leadership.

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VP/SVP MARKETING & GROWTH | REVENUE MARKETING, GTM & DEMAND GEN SYSTEMS

VP/SVP marketing leader brought in to modernize GTM, rebuild demand systems, and align marketing to revenue outcomes in complex, high-consideration and regulated environments. Experience across SaaS, fintech, healthcare, higher ed, and other regulated/high-consideration markets.

CAREER ACHIEVEMENTS SNAPSHOT

  • Led and optimized $25M+ budgets to increase pipeline velocity, conversion, and revenue impact.

  • Tightened scoring, handoffs, and sales alignment to improve SQL conversion and revenue velocity.

  • Led GTM repositioning and full-funnel orchestration to support expansion and acquisition moments.

  • Scaled organic pipeline through content, SEO, and conversion optimization.

PROFESSIONAL EXPERIENCE

Vice President, Marketing (contract) | Verity Credit Union | 2025 – Present

Engaged to rebuild marketing as a revenue-aligned growth function within a CDFI under strict financial constraints.

  • Delivered a 30-60-90 stabilization plan and reset attribution, accountability, and campaign operations.

  • Built the 2026 enterprise marketing strategy aligned to 5.4% net loan growth ($31.55MM) and 571 net new members.

Vice President, Marketing | Alliant University | 2020 – 2024

Hired post-acquisition to accelerate growth; owned $12M budget in a regulated, high-consideration market.

  • Scaled lead growth 300% and reduced CAC 75% through performance modernization and optimization.

  • Delivered martech + lifecycle transformation (Marketo, automation, SEO/content), driving 40K+ first-page rankings and +30% organic leads.

Vice President, Marketing | LPL Financial | 2018 – 2020

Led acquisition marketing and performance growth during enterprise digital transformation.

  • Drove 40% lead growth and cut CAC 80% through attribution, paid search, and automation.

  • Increased SQL conversion to 88% via lead scoring optimization and sales-marketing alignment; executed ABM for high-value segments.

Assciate Vice Chancelor,, Marketing (SVP) | National University | 2012 – 2017

Led national expansion and shift from brand-led marketing to digital demand generation; directed $25M budget.

  • Generated 125K+ annual leads; increased pipeline 22% and reduced CAC 19% through integrated channel strategy.

  • Built enterprise digital infrastructure and improved conversion 30%+ through journey mapping and funnel optimization.

Vice President, Marketing | MIR3, Inc. | 2009 – 2012

Built GTM strategy and demand systems to support acquisition positioning in enterprise SaaS.

  • Drove 600% lead growth and improved contact rates 65%, contributing to acquisition readiness.

  • Secured Gartner Magic Quadrant placement and major industry recognition (INC 500, Deloitte Fast 500).

Senior Manager, Marketing | Websense | 2004 – 2009

Led global demand gen and brand evolution during 3x revenue growth and multiple acquisitions.

  • Delivered 400% ROI on new business and 4,600% ROI on renewals through targeted demand gen.

  • Increased web traffic 180% via corporate site redesign and SEO; supported rebrand and post-acquisition integration.

EARLY CAREER

Built a foundation across marketing operations, digital production, and complex stakeholder environments—including enterprise RFP leadership and large-scale cross-functional delivery.

EDUCATION

Seton Hall University, South Orange, NJ
Bachelor of Arts in Communication | Minor: Advertising Art | Certificate in Business | Cum Laude

CORE SKILLS AND TOOLS

GTM & Revenue Marketing | Demand Gen & Lifecycle | Performance Marketing | SEO/CRO | Marketing Ops & Attribution | Sales Alignment | ABM | Category/Brand Strategy | Budget Leadership ($25M+)

Salesforce | Marketo | Eloqua | HubSpot | GA4 | Tableau | Demandbase | 6sense | Asana | WordPress

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