Welcome to The New Leader, a space where leadership and marketing meet real talk. Here, I go beyond the buzzwords to explore what it truly means to lead with purpose, foster connection, and create change.

From practical strategies to candid reflections on life, career, and fulfillment, this blog is for those who want to lead authentically and make a difference.

Carol Tiernan Carol Tiernan

The line in the sand

When people disappear during hard seasons, it changes you. I saw it during cancer. I'm seeing it again during long-term unemployment. This post reflects on how public vulnerability reshapes identity—and how community, even from strangers, can help you hold on to your sense of self.

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Carol Tiernan Carol Tiernan

Bright is not a compliment

I was called “bright” at the end of a 22-minute interview. Not strategic. Not experienced. Not accomplished. Just... bright. This isn’t about hurt feelings. It’s about how language masks power—and how the softest rejections can still carry the loudest messages. Especially for women, especially in leadership.

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Carol Tiernan Carol Tiernan

Leadership Essentials: Severance

Severance isn’t just a financial decision—it’s a moral imperative. In times of change, how a company handles layoffs speaks volumes about its values and respect for employees.

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Carol Tiernan Carol Tiernan

Speaking up, standing out

After months of unemployment, I chose to speak up about the hiring process. My posts are not bitter, they are a deliberate showcase of my experience and leadership. Transparency is not a liability; it is a leadership strength.

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Carol Tiernan Carol Tiernan

Lessons from a layoff

Stepping into a new leadership role and finding open hostility instead of trust tested every skill I had. Over time, I rebuilt not just a marketing function, but also my own understanding of what genuine, human-centered leadership truly means.

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Carol Tiernan Carol Tiernan

A warning to CEOs

Corporate America is at a crossroads. The tragic murder of a healthcare CEO underscores a deeper crisis: the growing discontent of a public that feels exploited and abandoned. Inequities have eroded trust in institutions, leaving corporate leaders with a clear choice—embrace meaningful reform or risk societal instability.

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Carol Tiernan Carol Tiernan

Do we trust women leaders?

The election has left me questioning our progress on trusting women in leadership. Have we really come as far as we think? Or are we still stuck, trusting flawed men over highly qualified women?

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Carol Tiernan Carol Tiernan

Avoid ghosting after a layoff

Layoffs can be a rollercoaster of emotions, but the support of your colleagues can make all the difference. So why do we often ghost or get ghosted when it matters most?

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Carol Tiernan Carol Tiernan

Why are we still working 9-5?

Millennial moms are asking, How are we supposed to do it all? Meanwhile, Gen Z is questioning the 9-to-5 life itself. Here’s what these conversations mean for leadership and redefining success from a Gen X perspective.

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Carol Tiernan Carol Tiernan

My perfect day

A perfect day for me? It’s here, at the beach. Walking, thinking, dreaming, processing. The beach has always been my place to reflect, to make sense of life’s twists and turns. Today, as I walk along the shore, I’m reminded that nothing stays the same—life is always shifting, always moving, and that’s okay. Sometimes, the uncertainty is the gift

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Carol Tiernan Carol Tiernan

Our choices matter

As a marketer and a mother, I’m deeply disturbed—but not surprised—by the revelations in the TikTok lawsuit. It’s time for us to rethink where we invest our time and money, demanding that growth in our industry is driven by empathy and values, not at the cost of our children's well-being.

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Carol Tiernan Carol Tiernan

Election jitters and the job market

In the midst of this election season, the job market feels stuck in neutral. As political noise drowns out everything else, companies and individuals are hesitating to make big moves. Here’s a look at why this uncertainty is paralyzing the market and how we can stay focused on building a stable, prosperous future.

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