Welcome to The New Leader, a space where leadership and marketing meet real talk. Here, I go beyond the buzzwords to explore what it truly means to lead with purpose, foster connection, and create change.

From practical strategies to candid reflections on life, career, and fulfillment, this blog is for those who want to lead authentically and make a difference.

Carol Tiernan Carol Tiernan

The line in the sand

When people disappear during hard seasons, it changes you. I saw it during cancer. I'm seeing it again during long-term unemployment. This post reflects on how public vulnerability reshapes identity—and how community, even from strangers, can help you hold on to your sense of self.

Read More
Carol Tiernan Carol Tiernan

Bright is not a compliment

I was called “bright” at the end of a 22-minute interview. Not strategic. Not experienced. Not accomplished. Just... bright. This isn’t about hurt feelings. It’s about how language masks power—and how the softest rejections can still carry the loudest messages. Especially for women, especially in leadership.

Read More
Carol Tiernan Carol Tiernan

Leadership Essentials: Severance

Severance isn’t just a financial decision—it’s a moral imperative. In times of change, how a company handles layoffs speaks volumes about its values and respect for employees.

Read More
Carol Tiernan Carol Tiernan

Lessons from a layoff

Stepping into a new leadership role and finding open hostility instead of trust tested every skill I had. Over time, I rebuilt not just a marketing function, but also my own understanding of what genuine, human-centered leadership truly means.

Read More
Carol Tiernan Carol Tiernan

Ghosted, misled, and overlooked

Months ago, I interviewed for a role that seemed tailor-made for my experience. What followed was a shocking lesson in the unprofessionalism that has become all too common in today’s hiring process.

Read More
Carol Tiernan Carol Tiernan

Holiday layoffs: What now?

Holiday layoffs are tough—for those let go and those making the decisions. This post explores why companies lay off during the holidays and offers advice for jobseekers to navigate the season with resilience and hope.

Read More
Carol Tiernan Carol Tiernan

Unemployed, not undone

One year, no job. But I’m still here—learning, trying, and betting on myself. Unemployment isn’t just a struggle; it’s a chance to grow, reinvent, and redefine what success looks like. Who knows? Maybe I’ll crash and burn—or maybe I’ll fly.

Read More
Carol Tiernan Carol Tiernan

The resilience of GenX

Gen X is the generation of quiet revolutionaries, tech-fluent leaders, and resilient problem-solvers. We’ve shaped the digital age and continue to adapt, innovate, and lead. Don’t overlook our unique blend of experience and adaptability.

Read More
Carol Tiernan Carol Tiernan

Experience isn't an expiration date

Experience isn’t an expiration date—it’s the competitive edge that businesses need to thrive in today’s dynamic landscape. Yet, many experienced professionals are finding themselves sidelined, despite decades of driving innovation and growth.

Read More
Carol Tiernan Carol Tiernan

Redefining rejection

After applying for the role that replaced me and not landing it, I found something far more valuable than a new title—personal growth. This journey taught me that our careers aren’t defined by a single role or setback but by our ability to adapt, learn, and move forward with resilience and optimism.

Read More