Welcome to The New Leader, a space where leadership and marketing meet real talk. Here, I go beyond the buzzwords to explore what it truly means to lead with purpose, foster connection, and create change.

From practical strategies to candid reflections on life, career, and fulfillment, this blog is for those who want to lead authentically and make a difference.

Carol Tiernan Carol Tiernan

The line in the sand

When people disappear during hard seasons, it changes you. I saw it during cancer. I'm seeing it again during long-term unemployment. This post reflects on how public vulnerability reshapes identity—and how community, even from strangers, can help you hold on to your sense of self.

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Carol Tiernan Carol Tiernan

Leadership Essentials: Severance

Severance isn’t just a financial decision—it’s a moral imperative. In times of change, how a company handles layoffs speaks volumes about its values and respect for employees.

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Carol Tiernan Carol Tiernan

Speaking up, standing out

After months of unemployment, I chose to speak up about the hiring process. My posts are not bitter, they are a deliberate showcase of my experience and leadership. Transparency is not a liability; it is a leadership strength.

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Carol Tiernan Carol Tiernan

Lessons from a layoff

Stepping into a new leadership role and finding open hostility instead of trust tested every skill I had. Over time, I rebuilt not just a marketing function, but also my own understanding of what genuine, human-centered leadership truly means.

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Carol Tiernan Carol Tiernan

Action, not advice

For long-term job seekers like me, weekends are not a time to rest—it’s a time when doubts creep in. Selling your house to stay afloat? That’s reality for too many. The job market isn’t just competitive; it’s isolating. Advice isn’t enough. We need action—and here’s what that looks like.

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Carol Tiernan Carol Tiernan

Unemployed, not undone

One year, no job. But I’m still here—learning, trying, and betting on myself. Unemployment isn’t just a struggle; it’s a chance to grow, reinvent, and redefine what success looks like. Who knows? Maybe I’ll crash and burn—or maybe I’ll fly.

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Carol Tiernan Carol Tiernan

Do we trust women leaders?

The election has left me questioning our progress on trusting women in leadership. Have we really come as far as we think? Or are we still stuck, trusting flawed men over highly qualified women?

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Carol Tiernan Carol Tiernan

The resilience of GenX

Gen X is the generation of quiet revolutionaries, tech-fluent leaders, and resilient problem-solvers. We’ve shaped the digital age and continue to adapt, innovate, and lead. Don’t overlook our unique blend of experience and adaptability.

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Carol Tiernan Carol Tiernan

Experience isn't an expiration date

Experience isn’t an expiration date—it’s the competitive edge that businesses need to thrive in today’s dynamic landscape. Yet, many experienced professionals are finding themselves sidelined, despite decades of driving innovation and growth.

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Carol Tiernan Carol Tiernan

Avoid ghosting after a layoff

Layoffs can be a rollercoaster of emotions, but the support of your colleagues can make all the difference. So why do we often ghost or get ghosted when it matters most?

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Carol Tiernan Carol Tiernan

Why are we still working 9-5?

Millennial moms are asking, How are we supposed to do it all? Meanwhile, Gen Z is questioning the 9-to-5 life itself. Here’s what these conversations mean for leadership and redefining success from a Gen X perspective.

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Carol Tiernan Carol Tiernan

My perfect day

A perfect day for me? It’s here, at the beach. Walking, thinking, dreaming, processing. The beach has always been my place to reflect, to make sense of life’s twists and turns. Today, as I walk along the shore, I’m reminded that nothing stays the same—life is always shifting, always moving, and that’s okay. Sometimes, the uncertainty is the gift

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